07.12.21Mark McGarry
3 OF 5 PEOPLE ARE WEARING THE WRONG SIZE SNEAKERS. ARE YOU?

Proper shoe fit is a growing problem today. According to a study done by The Journal of Foot & Ankle Research, 63 – 72% of the participants were wearing sneakers that did not fit properly.
We conducted our own survey on proper fitting shoes in January, here’s what we learned:
Our feet deserve better. Your foot contains 26 bones, 33 joints, 107 ligaments and 19 muscles, pretty crazy, right? Our feet are a very intricate part of our body and the starting point for nurturing them is wearing proper fitting shoes so you can perform at your best mentally and physically. Not to mention preventing injuries like Achilles Tendinitis, Stress Fractures, Iliotibial Band Syndrome and Neuromas.
After 20 years in the footwear industry working on performance footwear, I think there are two reasons why fit has become such a big problem today.
We engineered a proprietary last shape (those 3D molded looking shoe form things) with over 52 points of measurement that optimize for fit and comfort. There’s a saying in the footwear industry that ‘the last is first’ because every great pair of footwear starts with the last shape. While larger brands create thousands of different last shapes for thousands of different footwear styles, YORK Athletics focuses on refining 1 last shape and 1 style to optimize for fit.
We created the following four fit points to create the best fitting sneaker:
We’re very happy to announce a new fit technology to help find your best kicks: York Fit Finder. We’ve developed a web app that will allow our customers to measure their foot shape, length and width with a simple photograph in the comfort of their own home. With this foot scan data, we will be able to generate your recommended fit so customers can feel confident without having to try on the sneaker before purchase.
We’ll also be rolling out a ‘Fit Guarantee,’ allowing customers to try our sneakers for 30 days. If a customer is not completely satisfied with the fit and comfort of our sneakers, they can return or exchange them free of charge.
“A proper fitting sneaker is important, no matter what I’m doing,” said World Champion Gymnast & YORK Athletics Ambassador Aly Raisman. “From working out to traveling, to everyday activities, the support and comfort of my YORK Athletics sneakers are what make them so versatile."
Other Related Articles:
Why It's Important to Wear the Right Size Shoe
Journal of Foot and Ankle Support
British Journal of Sports Medicine
Journal of Foot and Ankle Research
Mark featured in Thrive Global
Mark’s writing explores mental & physical conditioning and mindfulness meditation. He is the CEO and Co-founder of YORK Athletics Mfg., a training footwear brand that outfits & inspires Everyday Fighters on their personal growth journey. His work can be found on their on-line journal, Everyday Fighters, where you’ll discover healthy living tips and inspiring stories from his circle of athletes, professional fighters, meditation teachers and entrepreneurs. Mark is married, a father of two boys, a surfer and co-owner of YORK Athletics MFG and MCGARRY&sons. He trains with the Rajasi Muay Thai MMA team and is a student of mindfulness meditation at the Benson Henry Institute at Mass General Hospital. He lives in South Boston, MA.
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