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The Everyday Fighter

Honoring the fighting spirit inside all of us.

05.04.21

2 HEAVY HITTERS WILL HELP US ENTER THE NEXT PHASE

To make life truly worthwhile, we need to find things worth fighting for. Travis York's family legacy has always been that for him, and that was a big part of the inspiration behind starting YORK Athletics. As the company enters its next phase of growth, we add two heavy hitters to the mix.

04.13.21

RULE #1: DON’T COMPARE YOUR FITNESS JOURNEY TO OTHERS

We dig Lit2Lift’s positive and motivational fitness vibe, which is why we stalked the founders on Instagram until they responded. What can we say, we know what we want when it comes to badass partners in the health and wellness space. All 3 members have transformed their bodies over the last 4 years, and what started as a way to document their personal fitness journeys ended up inspiring others to do the same. 

12.29.20

FIGHT FROM HOME & GIVE BACK

2020 has been a year filled with uncertainty and hardships. But through the challenges, the silver lining has been the good we’ve seen, as individuals and businesses alike have banded together to support each other. It reminds us that we all have something to be thankful for, and of the importance of giving back.

12.22.20

NO ONE’S BUILT LIKE JOE – HE DESIGNED HIMSELF

Joe Buckner is the man. Need a reference on how to live your life to its fullest? Wanna know how to carve your own path with serious swagger? How about what hard work, a fighting spirit, and a positive attitude will get you? Follow Joe Buckner and you’ll start to understand – it’ll get you everywhere.

12.09.20

THE FUTURE OF FOOTWEAR: THE YORK FIT FINDER EXPERIENCE

The future of footwear will focus on fit. York Athletics explains how technology can improve the sneaker buying experience.

12.09.20

INTRODUCING YORK FIT FINDER: THE LATEST IN SNEAKER INNOVATION

York Fit Finder is the latest in sneaker innovation – a 3D measuring tool that tells you your shoe size in under five minutes.

11.05.20

TIME FOR NEW KICKS? THIS IS WHEN YOU SHOULD REPLACE YOUR SNEAKERS

Your workout is only as good as the sneakers you’re wearing. Find out when you should replace your sneakers with a fresh new pair of YORK kicks.

11.05.20

3 OF 5 PEOPLE ARE WEARING THE WRONG SIZE SNEAKERS. ARE YOU?

Sneaker fit is a growing problem today. According to a study done by The Journal of Foot & Ankle Research, 63 – 72% of the participants were wearing sneakers that did not fit properly. So why is fit such a problem and what can be done about it? Here is a word from our CEO Mark McGarry on why we care, and why you should too.

10.26.20

How Should My Sneakers Fit? 3 Factors to Consider When Buying New Kicks

Just because you can fit your foot into a shoe doesn’t mean it fits. A good fitting shoe should ‘pop’ onto your foot and ideally, you shouldn’t even feel it. A lot of people ask us how they can tell if their shoes fit properly. To help, we’ve pulled together the following pointers that should help you determine if your shoes actually fit. 

08.24.20

THE GAIL MOON LANDING, INSPIRED BY SPACE MISSIONS AND ESCAPISM