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LOVERS & FIGHTERS

Honoring the fighting spirit inside all of us.

04.06.18

DON'T CALL HER LUCKY - CALL HER A FIGHTER

Don’t call her lucky. Call her a fighter, because that’s who we all are. We fight for hope because hope is nearly unshakeable. Hope is deep and we must have hope in our world, country, community, and our lives. We will fight -- together.

03.25.18

CELEBRATING THE POWER OF THE HUMAN SPIRIT

Our inspiration for the SS18 season was all about celebrating the simple beauty of the natural world and the power of the human spirit. We dig a little deeper and share the inspiration and creative direction for our product design and brand campaign photoshoot at the Roger Williams Botanical Garden in this week’s blog post…

03.16.18

CONFRONTING A LIFE CHANGING SITUATION & WINNING

5 years ago, Caitlin Connor was riding on the back of her husband’s motorcycle when they were t-boned by a car. She absorbed most of the impact with her leg. In the emergency room, a nurse delivered the next curveball: Caitlin was pregnant. Knowing the stress her body was under would have a harmful effect on her baby, a difficult decision had to be made. After six reconstructive surgeries, Caitlin made the final call to amputate her leg.

02.21.18

BLACK REFLECTIVE EDITION: BUILT FOR THE 5AM HUSTLE

The Black Reflective Edition, designed for early risers, the 5AM hustlers that cherish those precious morning hours as much as we do. We applied a ‘hi-vis’ reflective treatment to the back mesh, as well as the words ‘LOVE’ and ‘FIGHT’ on the heel pull-tabs, because anything worth having in this world is worth a fight.

01.26.18

FIGHTER FUEL: INCORPORATING MORE PLANTS FOR OPTIMAL PERFORMANCE |PHYSICAL|

01.17.18

FIGHTING SOLVES EVERYTHING |MENTAL|

Featured fighter Joe Buckner reminds us that you don’t have to accept your current circumstances. If you are willing to fight, things will improve.

12.21.17

FINDING THE CALM IN THE CHAOS |MENTAL|

What do running a start-up company and standing toe-to-toe with an opponent in the ring have in common? Chaos.

YORK Athletics CEO and co-founder Mark McGarry writes about the importance of controlling how you choose to respond to what’s happening in the present moment,  outlining 5 tips to finding calm in the chaos of everyday life.  

12.06.17

INFUSING A COMMUNITY WITH THE WARRIOR SPIRIT |MENTAL|

11.15.17

KO YOUR INNER CRITIC: 2 SIMPLE STEPS |MENTAL|

11.03.17

NEW FEATHERWEIGHT KNIT: ENGINEERED PERFORMANCE