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The Everyday Fighter

Honoring the fighting spirit inside all of us.

12.29.20

FIGHT FROM HOME & GIVE BACK

2020 has been a year filled with uncertainty and hardships. But through the challenges, the silver lining has been the good we’ve seen, as individuals and businesses alike have banded together to support each other. It reminds us that we all have something to be thankful for, and of the importance of giving back.

12.22.20

NO ONE’S BUILT LIKE JOE – HE DESIGNED HIMSELF

Joe Buckner is the man. Need a reference on how to live your life to its fullest? Wanna know how to carve your own path with serious swagger? How about what hard work, a fighting spirit, and a positive attitude will get you? Follow Joe Buckner and you’ll start to understand – it’ll get you everywhere.

12.09.20

THE FUTURE OF FOOTWEAR: THE YORK FIT FINDER EXPERIENCE

The future of footwear will focus on fit. York Athletics explains how technology can improve the sneaker buying experience.

12.09.20

INTRODUCING YORK FIT FINDER: THE LATEST IN SNEAKER INNOVATION

York Fit Finder is the latest in sneaker innovation – a 3D measuring tool that tells you your shoe size in under five minutes.

11.05.20

TIME FOR NEW KICKS? THIS IS WHEN YOU SHOULD REPLACE YOUR SNEAKERS

Your workout is only as good as the sneakers you’re wearing. Find out when you should replace your sneakers with a fresh new pair of YORK kicks.

11.05.20

3 OF 5 PEOPLE ARE WEARING THE WRONG SIZE SNEAKERS. ARE YOU?

Sneaker fit is a growing problem today. According to a study done by The Journal of Foot & Ankle Research, 63 – 72% of the participants were wearing sneakers that did not fit properly. So why is fit such a problem and what can be done about it? Here is a word from our CEO Mark McGarry on why we care, and why you should too.

10.26.20

How Should My Sneakers Fit? 3 Factors to Consider When Buying New Kicks

Just because you can fit your foot into a shoe doesn’t mean it fits. A good fitting shoe should ‘pop’ onto your foot and ideally, you shouldn’t even feel it. A lot of people ask us how they can tell if their shoes fit properly. To help, we’ve pulled together the following pointers that should help you determine if your shoes actually fit. 

08.24.20

THE GAIL MOON LANDING, INSPIRED BY SPACE MISSIONS AND ESCAPISM

07.13.20

DIY ASYMMETRIC DECONSTRUCTED GYM TANK

Looking for a fun way to repurpose some old tees and reuse them at the gym or wherever you're working out this summer? The asymmetry of this DIY design makes it so you don't have to worry about measuring or messing up one side vs. the other. Check out these step-by-step, easy to follow visual instructions & have fun!

07.10.20

MEET DOMONIQUE: AN ARTIST, MOTHER, EVERYDAY FIGHTER, & POSITIVE FORCE

Artist Domonique Gonzales hand-painted portraits of Martin Luther King Jr., Malcolm X, Muhammad Ali, and Tupac Shakur on our Henry Canvas Mid. We had a chance to get to know more about her passion for painting, her process, and what inspires Domonique in this week's Everyday Fighter journal spotlight.