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We’re on a mission to inspire and outfit Everyday Fighters (that’s you) with training footwear that actually fits. When your sneakers fit, you’re fit to work hard, fit to fight with heart, and fit to be you.

Proprietary Last Shape

Over 52 points of measurement went into engineering our proprietary last shape, resulting in three carefully constructed fit points that promote balance, comfort and support.

Minimal Upper Design

Purposefully engineered upper pattern to optimize for adaptive fit and comfort. Only what you need, nothing you don’t.

Responsive Bottom

Lightweight EVA foam for high rebound and energy return and a custom sockliner with heel sidewall support and max cushioning.

The Frank Half & Half

Named after our great grandfather, The Frank is an all-purpose cross trainer with a durable leather cage and extra lace hole to lock your heel in place for maximum support. Slipper-like fit, lightweight, breathable and can be rocked with or without laces.

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Our Fit Promise

If you don’t love our kicks after 30 days, we’ll help find you a pair that fit you like a glove or refund your hard-earned cash, hassle-free.

Accessories

Goods By Us That You Want To Wear

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  • “Best New Performance Sneaker”
  • “Best Gym Shoe for Every Type of Workout”
  • “The Very Stylish Sneaker You Can Wear In and Out of the Gym”
  • “Fighters running sneaker of choice”
  • “Incognito aesthetic, lightweight and breathable functionality”

Why Fit Matters

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3 out of 5 people are wearing the wrong size sneaker. Are you?

+ Find Out

    Join the fam & get $15 bucks off your first footwear purchase.